September 24-26 | Dallas
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September 24-26 | Dallas
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Sherri Holladay

Sherri Holladay

Vice President, Sales

The Radio People

Sherri has over 36 years of experience in the broadcast industry from Account Executive, through the ranks of sales leadership positions (LSM,GSM & DOS) to a Regional Manager for multiple markets for iHeart Media and Entertainment in Florida. She worked for iHeart for over 19 years in mainly Florida markets that she was over and responsible for included not limited to Fort Myers/Naples, Sarasota/Bradenton, West Palm Beach, Melbourne, Tallahassee and Panama City and the Florida Keys. Sherri’s most recent position was Regional Senior VP of Sales for iHeart’s Mid-South Region, covering markets Memphis TN, New Orleans LA, Baton Rouge LA, Jackson MS, Tupelo MS, as well as Biloxi-Laurel MS. Sherri married her husband Robert Holladay in 2015 and has recently left iHeart and has gone to work for her now family business “The Radio People” and Holladay Broadcasting, operating stations in Monroe, LA, Vicksburg, MS, Florida Keys and Dothan Alabama.

Sherri has also served for two years as the fouth woman in 80 years to hold the position of Chairwoman for The Florida Association of Broadcasters from 2014-2016 where she has had the opportunity to lobby on behalf of the Florida broadcasters. She still holds a position on the FAB executive board as past-chair. Sherri currently holds the position on the LAB on executive board as Treasurer. She has won numerous awards over the years for her performance in the radio industry and had been nominated as one of the Best Director of Sales by Radio Ink. Sherri graduated college from Southwestern Florida State College.

Sherri is a self-starter and leader who love creating and building upon new ideas. One of her past recent successes was that of The Island Hopper Songwriters event of which she created and collaboration from the grass roots with two other women that she met that worked for the Lee County Visitors and Convention Bureau. This event is going on its fifth year, bringing in over 80 songwriters into the Southwest Florida area - spanning from Captiva Island-Fort Myers Beach and Downtown Fort Myers Historic district. See for yourself. Sherri's most recent endeavor is a new business that she has partners with called The Digital People, providing full service expertise in digital and social.

Sherri has also successfully raised two sons, whom she loves and adores. Cody, 23, lives and works in Fort Myers, and AJ, 21, who attends college and is seeking his degree in construction management. She views her personal accomplishments as a mother as important as her career growth. Her love for family is what led her to the commitment to raise two foster girls from 12 years of age to now 31. Her foster daughters, Sara and Lisa, identical twins and now, have become beautiful and productive young women. Lisa is married and is graduating this month with a Bachelor’s degree and was in Navy residing with her husband in Phoenix AZ. Her Sister Sara living in California working in Home Healthcare. Her family has expanded with her marriage to Bob to include two step sons, Hanson and Robert as well as a step daughter BarbaraAnn.

Sherri spends her free time enjoying tennis, running and enjoying the beach when the opportunity arises.

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