Get ready to reach beyond with hot topics, new products and services, live entertainment and more in The Marketplace, where the Innovation Stage will take the spotlight.
You’ll learn the latest on the digital dashboard, podcasting, and other technology innovations in radio. Stay tuned for more news!
When It Hits the Fan: Prepare, Respond and Recover from Cyberattacks and Other Operational Catastrophes – Powered by PILOT
10:45 - 11:30 a.m.
Howard Price, director of business continuity planning for the Disney/ABC Television Group, takes you on an edge-of-your seat tour of the present and future threats facing radio operators large and small – and the risks you can minimize now with planning that will protect your people, your plant, your programming and perhaps even your job.
With case studies ripped from the headlines, we’ll explore the emerging threats to cybersecurity, facilities, your brand and most importantly, your personnel. You’ll learn steps you can take today to prevent or mitigate these threats, enhance your operational effectiveness and efficiency through “everyday resilience” and “holistic preparedness" and maybe even make a buck or two in the process.
- Howard Price, director of business continuity planning, Disney/ABC Television Group
Clinton/Trump: Political Advertising Q-and-A with the FCC’s Bobby Baker
1:30 - 2 p.m.
With less than seven weeks left in a heated, historic presidential race, and one-third of the Senate up for grabs, radio and television stations need to prepare for a flood of last-minute ad buys, content controversies and quirky questions. Fortunately, the Federal Communications Commission’s (FCC) foremost expert on political advertising will join us in Nashville to help you navigate the homestretch of the 2016 political season. Please join NAB for a Q-and-A on the FCC’s political broadcasting rules with Bobby Baker, chief of the FCC's political programming office.
- Bobby Baker, chief, FCC political programming office
10...9...8...7 Days Until the Next National EAS Test! Are You Ready?
2:30 - 3 p.m.
That’s right. It’s been almost five years since the last national test of the Emergency Alert System (EAS), and there’s only one week left until the next big test on September 28. To prepare, the Federal Emergency Management Agency (FEMA) has conducted several statewide and regional EAS tests and worked hard to educate broadcasters across the country on what to expect. But a test is only worthwhile if performance results are collected and reviewed for both success and areas in need of improvement. To that end, the Federal Communications Commission (FCC) recently launched the EAS Test Reporting System, a new online reporting system that all broadcasters and other EAS participants must use to chart their participation in the test, among other information. Please join us for a prep session with experts from FEMA and the FCC who will provide important guidance on the upcoming national EAS test and answer any last minute questions.
- Alfred Kenyon, IPAWS National Test Technical Lead, IPAWS Program Office, National Continuity Programs, Department of Homeland Security – FEMA
- Austin Randazzo, attorney advisor, Policy and Licensing Division, Public Safety and Homeland Security Bureau, FCC
The FCC's New Online Public File System - What's Going On and What's Next
10 - 10:30 a.m.
The start date for the Federal Communications Commission’s (FCC) new online public file was June 24 for certain large market stations, and all stations must use it within two years. Think your responsibilities end because you’ve begun to upload documents to the FCC’s online Public Inspection File? Think again! Learn what you must upload immediately and what deadlines loom in the future. This session is designed to provide broadcasters with management strategies for their Local Public Inspection Files by focusing on content, retention windows and duplicated document storage requirements. Special emphasis on your rapidly growing political file, including a checklist to keep your files lean and clean this election season.
- Greg Skall, Partner, Womble Carlyle Sandridge & Rice, LLP
CRM Tools: How You Can Minimize Frustration, Maximize Efficiency – Powered by RAB
12 - 12:30 p.m.
Managers: Are you tired of maintaining multiple spreadsheets and tracking forms, hounding your reps for updates, and still not getting the sales analytics you need? Do you wish there was one centralized location you could go to for all of your accounts, revenue figures and forecasting? Join Kim Doleman and Kent Crosby of the Radio Advertising Bureau (RAB) to learn how to minimize frustrations and maximize efficiency with your customer relationship management tool.
- Kim Doleman, manager, account development and digital services, RAB
- Kent Crosby, manager, member services, RAB
Captivating Content: Defining Elements of the Most Listened to Podcasts
1 - 1:30 p.m.
Hear common traits of today’s most successful podcasts and discover why radio has the opportunity and resources to produce podcasts that can reach beyond and dominate the medium.
Speakers: To be announced
7 Things You Need To Know About Podcasting Today – Powered by RAB
2:30 – 3:00 p.m.
Find out what’s the latest in podcasting trends, revenue and marketing opportunities. This is the digital know how you don’t want to miss.
Speakers: to be announced
Enhancing the Listener Experience: New Developments in Audio – Powered by PILOT
3:30 - 4 p.m.
New technologies and applications that promise to improve the way consumers connect with audio programs are on the way. Whether at home, in the car or jogging on the beach, in the very near future we can expect to become ever more immersed in the sound field. This session will offer a glimpse of things to come.
Speakers: To be announced