WASHINGTON, D.C./NEW YORK— Top media and advertising representatives for Comcast Cable, one of the country’s leading radio broadcast advertisers, will headline the 2017 Radio Show Advertiser Breakfast. The event will be held Thursday, September 7 from 7:30-9:00 a.m. at the JW Marriott Austin and is sponsored by Katz Radio Group. The Radio Show, held September 5-8, is produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB).
RAB President and CEO Erica Farber will moderate a discussion with Kavita Vazirani, senior vice president, Media Strategy & Sciences for Comcast Cable. Members of the Comcast marketing team will also participate in the in-depth conversation regarding the company’s relationship with radio.
“Radio drives behavior, and Comcast Cable is a prime example of a top advertiser using radio as a method of communication to new and existing customers about new products and services,” noted Farber. “We look forward to welcoming Kavita Vazirani and her marketing team in Austin at the Radio Show to discuss radio’s role in their advertising mix.”
Comcast Cable is one of the nation’s largest video, high-speed internet, and phone providers to residential customers under the XFINITY brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the XFINITY brand.
Additional information about the 2017 Radio Show is available here.
About the Radio Show
The 2017 Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held September 5-8 in Austin. This year's show brings radio broadcasters and industry colleagues together to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies for the digital age. To learn more about the 2017 Radio Show, visit www.radioshowweb.com.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com.