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Full Session Schedule

Tuesday, September 5

2:00 p.m. - 2:30 p.m.  Radio Show Student Scholars Orientation
2:30 p.m. - 3:30 p.m.  From the Top – Radio Unplugged
4:00 p.m. - 5:00 p.m.  The Connected Car Listener Experience
5:00 p.m. - 6:30 p.m.  Welcome Reception and Entertainment

Wednesday, September 6

8:00 a.m. - 9:30 a.m.  Pillsbury’s Broadcast Finance 2017: Is Radio Ready for a New Deal?
8:00 a.m. - 10:00 a.m.  The Sales Consultant Series
8:30 a.m. - 10:00 a.m.  Content Cross Training
9:00 a.m. - 10:00 a.m.  How Artificial Intelligence Can Supercharge ROI for Radio
10:00 a.m. - 10:30 a.m.  Coffee Break in the Marketplace
10:00 a.m. - 7:00 p.m.  Marketplace Open
10:30 a.m. - 11:30 a.m.  Compensation: What’s in Your Pocket?
10:30 a.m. - 11:30 a.m.  The New Digital Remote: Revenue Ideas You Can Sell NOW
10:30 a.m. - 11:30 a.m.  Whose Job is it Anyway?
10:30 a.m. - 11:30 a.m.  Listen Up
10:45 a.m. - 11:30 a.m.  How to Generate Millions in Digital Revenue ... Really!!
11:45 a.m. - 1:15 p.m.  Radio Show Luncheon
1:30 p.m. - 2:15 p.m.  Radio and Voice-Control, Living Together
1:30 p.m. - 2:15 p.m.  Hold My Facebook and Insta While I Retweet This
1:30 p.m. - 2:15 p.m.  Getting it All Done Without Losing Your Mind
1:30 p.m. - 2:30 p.m.  On-Air to Online: A Checklist to Accelerate Your Digital Growth
1:45 p.m. - 2:15 p.m.  Drones: Applications and Implications for Radio
2:30 p.m. - 3:15 p.m.  “Alexa, Where’s MY Station?” Optimizing for Voice Platforms
2:30 p.m. - 3:15 p.m.  Building the Programmatic Business Together
2:30 p.m. - 3:15 p.m.  You Have the Tools, You Have the Talent!
2:30 p.m. - 3:15 p.m.  Ca$hing in on Culture
3:15 p.m. - 3:45 p.m.  Snack Break in The Marketplace
4:00 p.m. - 5:15 p.m.  Wednesday Headliner: Radio’s New Strategies and New Platforms
5:30 p.m. - 7:00 p.m.  Marketplace Mixer
6:30 p.m. - 8:30 p.m.  Westwood One Everyone’s Listening Party
9:00 p.m. - 10:00 p.m.  S’mores and Storytime

Thursday, September 7

7:30 a.m. - 9:00 a.m.  Advertiser Breakfast
9:00 a.m. - 5:00 p.m.  Marketplace Open
9:30 a.m. - 10:15 a.m.  The Repack’s Impact on Radio
9:30 a.m. - 10:15 a.m.  Recruitment: Attracting and Retaining Top Sales Talent
9:30 a.m. - 10:15 a.m.  Data, Data Everywhere
9:30 a.m. - 10:15 a.m.  The Fresh New Voices of Broadcasting
9:30 a.m. - 10:30 a.m.  Creating Unforgettable User Experiences
10:30 a.m. - 11:15 a.m.  Communicating Across Generation, Gender, and Culture
10:30 a.m. - 11:15 a.m.  Driving Results for Car Dealers
10:30 a.m. - 11:15 a.m.  The Ongoing Evolution of Radio
10:30 a.m. - 11:15 a.m.  Hot Talk - Radio Regulation Under the New FCC
11:30 a.m. - 1:00 p.m.  Lunch in The Marketplace
12:00 p.m. - 3:00 p.m.  NABEF and BEA Career Fair
1:30 p.m. - 2:15 p.m.  Growing Your Talent, Growing Your Revenue
1:30 p.m. - 2:15 p.m.  Unlock Higher Ratings and Revenue Through Data
1:30 p.m. - 2:15 p.m.  Get Your Digital Marketing in Shape or Die!
1:30 p.m. - 2:15 p.m.  They’re Just Not That into You
1:30 p.m. - 2:30 p.m.  How Major Advertisers Are Using Advanced Analytics And New Technology to Allocate their Ad Spend
2:30 p.m. - 3:00 p.m.  Snack Break in The Marketplace
3:00 p.m. - 4:00 p.m.  Leverage Your Audience
3:15 p.m. - 4:00 p.m.  Apps: Beyond The Smartphone
3:15 p.m. - 4:00 p.m.  I Like You, You Like Me – Or Not.
3:15 p.m. - 4:00 p.m.  Shake Your Money Maker: Beating the Music Licensing Blues
3:15 p.m. - 4:15 p.m.  Radio Drives Search
4:00 p.m. - 5:00 p.m.  Marketplace Happy Hour
6:00 p.m. - 9:00 p.m.  NAB Marconi Radio Awards Reception, Dinner & Show
9:30 p.m. - 12:00 a.m.  Post-Marconi Awards Bash

Friday, September 8

8:30 a.m. - 10:30 a.m.  Music and Mimosas




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