Katie Reid has been with Cox Media Group for over six years and currently holds a position as the Senior Director of Sales. She works with sales leaders, managers, and sales representatives at local Cox media properties across the country.

Through mentoring and one-on-one coaching, she helps implement sales strategies and tactics designed to generate new business revenue for Cox client advertisers. Through her sales management and training consultant experience at media properties, she has established herself as the “go to” resource for our team of 100 sales managers and 400 salespeople.

Broadcast media is in a constant state of change, a focus on what needs to be done today is key to timely innovation. Katie’s strengths are in listening, fully understanding the local market conditions, and focusing on short-term results while maintaining the vision of a long-term strategy. She helps sales and management teams maximize their potential to achieve their goals.