Steve Reynolds spent his on-air career doing personality radio, always fascinated why people would listen to strangers whose voice came out of a box, and soon recognized that shows and stations win because of talent, strategy, and images.

In 2001, in the face of emerging competition, Steve saw the need to teach new shows how to become big, bold personalities and help tenured shows evolve to stay relevant and fun for their fans.

Steve works with high profile shows in America’s largest cities, Canada, and Europe. The Reynolds Group has launched new programs and reinvigorated established ones so they’re true points-ofdifferentiation in their market’s competitive landscapes and the world of highly fractured entertainment. He’s helped creative and strategic shows get better, so the station brand remains viable for listeners and valuable for advertisers.

True wins come when broadcasters invest in their human capital. The Reynolds Group challenges talent to grow their strategic, connective, and creative abilities so their audience share and revenue capacity grow, too.