Steve Reynolds spent his on-air career doing
personality radio, always fascinated why people would
listen to strangers whose voice came out of a box, and
soon recognized that shows and stations win because
of talent, strategy, and images.
In 2001, in the face of emerging competition, Steve
saw the need to teach new shows how to become big,
bold personalities and help tenured shows evolve to
stay relevant and fun for their fans.
Steve works with high profile shows in America’s
largest cities, Canada, and Europe. The Reynolds
Group has launched new programs and reinvigorated
established ones so they’re true points-ofdifferentiation
in their market’s competitive
landscapes and the world of highly fractured
entertainment. He’s helped creative and strategic
shows get better, so the station brand remains viable
for listeners and valuable for advertisers.
True wins come when broadcasters invest in their
human capital. The Reynolds Group challenges talent
to grow their strategic, connective, and creative
abilities so their audience share and revenue capacity