Brendan is Senior Vice President, Sales Director for Nielsen Audio. Brendan is responsible for oversight of over 100 local Nielsen rated markets as well as serving as SVP of Group for a number of National radio companies including Hubbard Radio, Beasley Media, and Emmis Communications.
Brendan started with Arbitron in 1999 and has held the positions of Station Training Specialist, Account Director, Senior Account Director, VP Regional Manager, VP Group and Local Accounts and now SVP, Sales Director.
In 2007, Brendan was the Senior Account Director in the Philadelphia market for the initial market launch of PPM. Brendan then transferred to the West Coast where he was the Account Director for the PPM transition in Los Angeles, San Francisco, Seattle, Sacramento, Las Vegas, and Salt Lake City.
Brendan has been part of the team that developed Control Panel Reports in the PPM markets and Monthly Report Insights over the past 2 years in an effort to bring more transparency to the audio client base.