Director of Digital Marketing, Beasley Media Group
As Director of Digital Marketing, Jennifer Williams works on digital marketing efforts with a focus on database marketing and developing integrated marketing solutions for Beasley Media Groupís stations and clients.
Her role has her re-imagining how technology can be used to tell stories that resonate with consumers of the stations on-air and digital content while meeting the marketing objectives of clients. This includes branded content/native advertising programs that satisfy clients marketing needs while keeping and growing station fan bases.
Williams is a longtime advocate of the importance of robust consumer databases to create memorable engagements with brand super fans for stations and clients alike.
She is a member of the team that is developing the vision and action plan that delivers data-driven, personalized customer experiences beginning with each stationís first party databases. She works with local programming and sales teams to identify target audiences within station databases and devise integrated campaigns that engage, inform and motivate consumers and uncover ratings and revenue opportunities.