Dennis Nikles serves as Vice President of Media & Analytics at &Barr, a full-service advertising agency located in Orlando, FL. There, he leads a team of 12 in the strategic planning, execution and analytics of all paid media across all channels.

With over 30 years of agency experience and a career that has spanned the east coast from New York to Florida, he has also served for the last 14 years on the 4As Mid-Sized Media Directors Committee. During his tenure there, he has served to help member agencies grow into the digital space and to review compliance policies regarding transparency with clients.

While his current client roster operates in the healthcare, restaurant, tourism and hospitality verticals, his previous experience includes developing and executing strategies in the auto, entertainment and non-alcoholic beverage categories.

His spare time is focused on family activities and maximizing time spent on his boat. While the waterways of Florida are plentiful, he mostly gravitates to the mountain lakes of northern Georgia for his R&R.