Philippe Generali is the President/CEO of RCS worldwide. He joined RCS USA in 1996 as Product Manager and served as Vice President of Operations. In 2000, Philippe was promoted to President of RCS.
In 2003, he created a new division, Media Monitors, the highly successful market research company that employs RCS fingerprinting technology with several data production centers around the world. In 2007, Philippe added the duties of President/CEO of Florical Systems division, a leading television automation company. In 2010, he took the helm of Mediabase and then in 2012 brought HitPredictor into the Mediabase family.
Prior to moving to the United States, Generali was the head of RCS Europe, where he spearheaded the company’s growth for more than a decade. Generali is an established leader in computer technology and management, stemming from his early school days in radio, with a technical engineering background. He was the driving force behind the US music research index, Mscore and the listening analysis tool, Audience Reaction for which he was recently granted several patents.
He is a member of the EGTA and sits on the IRTS board. He holds a degree in Math/Physics from the University of Orleans, and a Masters of Engineering from ENAC in France.