Michelle Savoy is best known for work in digital media, where her expertise in sales development and transformation has influenced integrated sales teams at industry leaders like Gannett and iHeartMedia.
Savoy has flexed her media muscles in a variety of products as both an independent publisher as well as a leader in large media groups. Her success in working on the operations and marketing ends of digital product management was the catalyst for her work with revenue teams, focusing on local activation and account strategy across multiple sales teams and 150 local US markets.
During her 12 years with Gannett, Savoy held several leadership positions at both the corporate and local levels, centered on the development of digital marketing programs. In fact, Gannett named Savoy a 2010 finalist for Innovator of the Year for her work on the deals marketing platform, Dealchicken.com.
In 2012, Savoy joined Clear Channel Media + Entertainment/iHeartMedia as its Senior Vice President for Local Digital Sales, where she held responsibility for training and talent development, revenue growth and digital strategy for 850 integrated sales teams. In 2014, her role expanded to Partnership and Local Activation where she developed cross-media marketing alliances with Fortune 500 and 1000 companies.
Savoy joined Undertone in 2015 as VP of Sales and focused on building programmatic advertising relationships with brands and trading desks. More recently she was named Senior Vice President, Head of Sales for Zypmedia, a full stack programmatic company based in San Francisco, and continues to work with media companies and partners serving local markets throughout North America.
Specialties: Revenue generation, sales development and transformation, digital strategy, emerging media, content creation, product launches, social media, social commerce, team building, integrated sales, programmatic sales, innovative marketing solutions, operations & ad tech.