Pierre Bouvard is Chief Insights Officer for CUMULUS MEDIA and Westwood One. He develops media and marketing insights to support the combined companiesí 1300+ media sellers. He works with brands and agencies to craft targeting and measurement solutions.
Previously, Bouvard was SVP of Sales for TiVo Research & Analytics where he led cross-media targeting and measurement engagements for Procter & Gamble, Comcast, Turner Broadcasting, and NBCU. As President of Sales for Arbitron Inc., Bouvard launched Arbitronís Portable People Meter (PPM) and created the out-of-home and custom research divisions.
Bouvard was also EVP at Coleman Insights, a leading radio industry market research and consulting firm. At Coleman, he helped launch the nationís first Hip Hop formats in Los Angeles and New York City and led the programming and marketing strategies of successful major market radio stations.
Bouvard has served on the boards of Adify and TRA Inc. and currently serves on the boards of the IRTS, a leading media charity in New York City, and the Library of American Broadcasting. Bouvard has advised a number venture funded companies. He currently advises Affinity Answers, a social media audience targeting solution.