John Fix, a graduate of Carnegie Mellon, worked in the aerospace, defense, oil and gas industries before joining Proctor & Gamble in 1996 as a manufacturing engineer. In 2005, Mr. Fix pivoted to a market research role in the North American Media group at P&G with responsibility for advising all brands on marketing analysis and measurement. Mr. Fix is a strong advocate for audio advertising and has been working with the radio industry, broadcasters and suppliers to advance capabilities for planning, measurement and testing which has resulted in Proctor & Gamble becoming one of the top radio advertisers in 2018/2019.