September 24-26 | Dallas
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September 24-26 | Dallas
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John Fix

Senior Media Analyst, NA Oral Care Media Team, Procter & Gamble
John Fix

John Fix, a graduate of Carnegie Mellon, worked in the aerospace, defense, oil and gas industries before joining Proctor & Gamble in 1996 as a manufacturing engineer. In 2005, Mr. Fix pivoted to a market research role in the North American Media group at P&G with responsibility for advising all brands on marketing analysis and measurement. Mr. Fix is a strong advocate for audio advertising and has been working with the radio industry, broadcasters and suppliers to advance capabilities for planning, measurement and testing which has resulted in Proctor & Gamble becoming one of the top radio advertisers in 2018/2019.

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Secret Sauce: The Proof We Need for Remaining Relevant and Driving Growth

Thursday, September 26 | 1:15 p.m. – 2:30 p.m.
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