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September 24-26 | Dallas
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Bob Lawrence

Vice President/Programming, Saga Communications
Bob Lawrence

Bob was raised in New York City listening to some of the greatest radio stations and talent to ever broadcast. There was “Music Radio 77” WABC’s Harry Harrison, Ron Lundy, the “Ingram Mess” with Dan Ingram, and the nighttime King - George Michael. The NYC airwaves included “66 WNBC” featuring Don “(Quack Quack) Imus In The Morning, the amazing Cousin “Brucie” Morrow, and later, Howard Stern in the afternoons. In the 70s Bobby Rich brought inspiring Top 40 to FM with 99X. Bob notes, “I remember, he had the best top of the hour ID ever with W.X. Ello New York (as in hello NY) It was bigger than life!”

With a goal of joining the same great talent pool, in 1978 Bob left home at age 20 and moved to a small town in Southeast GA for an on air gig at 500 watt day timer, WTNL Reidsville. He moved on to afternoons and PD at WXIL in Parkersburg, WV. In 1979, Bob landed a morning gig at 1320 WKAP in Allentown, PA until Top 40 consulting guru Mike Joseph brought him to Philadelphia in 1981 as one of the original 98 Hot Shots for Hot Hits WCAU-FM. That would prove to be one his proudest moments and a true pinnacle of his career.

CBS St Louis at KHTR (Now KLOU) was Bob’s next stop and shortly later, joined Hot Hits KITS in San Francisco as PD. He later made his way south to San Diego to do middays and afternoon at Gannett’s KSDO-FM KS103, where he was also production director. As the sole survivor at a RIF when Gannett saw the impact KTWV The Wave had in LA, Bob was appointed PD at KSWV The Wave. It was here where Bob met programming legend Frank Cody, the originator and original PD of KTWV who was then a partner at Cody/Leach Broadcast Architecture. Fascinated with the format, Bob left to work with Frank as Producer of International Programming, where he programmed Smooth Jazz for Japan.

Eventually, Bob’s desire to do and learn more led him to the research division of Broadcast Architecture, where he spent 10 years as Senior VP of Operations. In 1999, Bob’s mentor and hero Steve Rivers, (then Chief Programming Officer for AMFM) convinced him to return to San Francisco and Program KIOI “K101” (Now Star 101.3).

In 2001 Bob decided to launch his own research company based in San Diego and did so for the next 15 years at Pinnacle Media Worldwide. In March of 2015, Ed Christian, President/CEO of Saga Communications called and the two met in Sarasota, Florida. Within two weeks, thirty-seven years after launching his career, Bob was on his way to Grosse Pointe, Michigan to become Vice President of Programming.

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