Federico (Fede) Garza is Executive Vice President, Local Research and Insights for iHeartMedia. A passionate advocate for Radio, he joined iHeart and the Radio industry 10 years ago, after many years as a management consultant and corporate strategist.
He brings a no-nonsense business approach to Research and believes in data-driven decision making. As part of his role, he advises advertisers and agencies on ways to implement IHMís attribution methodologies and platforms to prove the impact of their radio campaigns.† †
Fede earned an MBA degree from the Tuck School of Business at Dartmouth College in Hanover, NH and a B.S. in Computer Engineering from the Monterrey Institute of Technology in Monterrey, Mexico.† Currently lives in San Antonio, TX with his wife Karla and 3 kids.