September 24-26 | Dallas
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September 24-26 | Dallas
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Federico Garza

Executive Vice President, Local Research and Insights, iHeartMedia
Federico Garza

Federico (Fede) Garza is Executive Vice President, Local Research and Insights for iHeartMedia. A passionate advocate for Radio, he joined iHeart and the Radio industry 10 years ago, after many years as a management consultant and corporate strategist.

He brings a no-nonsense business approach to Research and believes in data-driven decision making. As part of his role, he advises advertisers and agencies on ways to implement IHMís attribution methodologies and platforms to prove the impact of their radio campaigns.

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Fede earned an MBA degree from the Tuck School of Business at Dartmouth College in Hanover, NH and a B.S. in Computer Engineering from the Monterrey Institute of Technology in Monterrey, Mexico.† Currently lives in San Antonio, TX with his wife Karla and 3 kids.

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Info Session: Could Attribution Become Radioís Newest Currency?

Wednesday, September 25 | 3:30 p.m. – 4:30 p.m.
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