Sally Beamer is the Managing Partner of Creative Resources, which is a training and consulting company that specializes in teaching media companies how to come up with great marketing ideas that they can sell to their clients for a lot of money. Sally is a proud Tarheel who began her radio career managing the UNC Sports Network, she later moved to Atlanta where she became the General Manager for the first FM-FM combo in America (Y104/Y106), and eventually led the team that built Clear Channel University. Sally’s home base is still in Atlanta, from where she trains and consults with some of the largest and most respected media companies in the country.