Carrie Lorenz moved to Columbia, MO in 2002 right out of college. She received her degree in Marketing & Management from Southeast Missouri State University. Music and concerts have always been a huge passion in her life. She got the radio bug as an intern in college and was fascinated by how all facets of the station worked together, and was drawn to the integral role played by sales. Growing up listening to the radio all her life and being so passionate about the music business, made signing on as an Account Executive for Zimmer Radio & Marketing Group a natural fit. Three years later, Carrie was promoted to Sales Manager, and in January 2013, was promoted to Director of Sales for three markets. She loves the opportunity to be able to go out and help businesses grow and achieve their dreams; but she also has found a tremendous passion for encouraging and developing new salespeople see their potential and what they can become in this crazy, fun, business!