2016 Radio Show
Reach Beyond
2016 Radio Show Reach Beyond
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SESSIONS

SESSIONS

SESSIONS



Kathryn Kercher

Radio Consulant, Lifelock
New York, NY

Kathryn joined LifeLock in May 2015 as a radio consultant with the directive to improve radio’s performance and test and expand into new profitable radio channels including local endorsement. Kathryn setup direct partnerships with IHeartMedia/Premiere, Katz Radio Group and other radio groups that now deliver 93% of new LifeLock memberships from the radio channel. Kathryn champions the power of radio and endorsement radio for performance marketing. She has the results to prove it with LifeLock, NatureBox, SquareTrade, Trulia, NerdWallet Health, 23andMe, Wells Fargo, Microsoft et al. Kathryn previously held executive positions in radio with Entercom and CBS Altitude Group.

Thursday, September 22
7:30AM
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9:00AM