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Andrew Curran

President and COO, DMR/Interactive


You can see Andrew Curran at the following session:

They’re Just Not That into You »

Thursday, Sep 7 2017 | 1:30 p.m. – 2:15 p.m.


Mr. Curran began his career with ESPN Radio before moving to iHeartMedia. He joined DMR/Interactive in January of 2004 and was named President in 2013.

In 2007, as Nielsen’s PPM measurement system and the iPhone were being launched, Curran created DMR/Interactive’s social and digital practice. In the decade since, DMR/Interactive has implemented digital, mobile and social advertising including 1.5 billion targeted impressions/video views, while generating over 105 million clicks and 14 million activations.

This industry leading expertise gives DMR/Interactive the unique ability to incorporate social, mobile and digital initiatives into each client’s strategic marketing plan along with other elements including direct mail, targeted work place calls and Word of Mouth.

Curran regularly shares insights and best practices with the radio industry having spoken at the Worldwide Radio Summit (2017, 2016, 2015), Nielsen Audio Client Conference (2015), Nielsen Audio Hispanic PD Clinic (2016), CMB Momentum Summit (2015), Country Radio Seminar (2014, 2013) along with other speaking engagements and published columns.

In 2016, DMR/Interactive partnered with Texas A&M to launch the Download on Podcasting project. In 2017, Curran helped bring the conversation around the driverless future to the forefront of the industry at conferences such as the Country Radio Seminar, the Worldwide Radio Summit and the Conclave.

Mr. Curran graduated Cum Laude with a Bachelor of Arts degree in Communication from Boston College and received his MBA from Thomas More College. He currently resides in Cincinnati, OH with his wife Liz and their four children: Anna, Bridget, James and Claire.

DMR/Interactive works with broadcast groups and stations across North America with sustained success in both PPM and diary markets. DMR/Interactive leverages data analytics and audience insights to deliver strategic, multi-dimensional, database marketing campaigns that drive ratings and revenue for clients by identifying and engaging the listeners who matter most.




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