Mr. Curran began his career with ESPN Radio before moving to iHeartMedia. He joined
DMR/Interactive in January of 2004 and was named President in 2013.
In 2007, as Nielsen’s PPM measurement system and the iPhone were being launched,
Curran created DMR/Interactive’s social and digital practice. In the decade since,
DMR/Interactive has implemented digital, mobile and social advertising including 1.5 billion
targeted impressions/video views, while generating over 105 million clicks and 14 million
This industry leading expertise gives DMR/Interactive the unique ability to incorporate
social, mobile and digital initiatives into each client’s strategic marketing plan along with
other elements including direct mail, targeted work place calls and Word of Mouth.
Curran regularly shares insights and best practices with the radio industry having spoken at
the Worldwide Radio Summit (2017, 2016, 2015), Nielsen Audio Client Conference (2015),
Nielsen Audio Hispanic PD Clinic (2016), CMB Momentum Summit (2015), Country Radio
Seminar (2014, 2013) along with other speaking engagements and published columns.
In 2016, DMR/Interactive partnered with Texas A&M to launch the Download on Podcasting
project. In 2017, Curran helped bring the conversation around the driverless future to the
forefront of the industry at conferences such as the Country Radio Seminar, the Worldwide
Radio Summit and the Conclave.
Mr. Curran graduated Cum Laude with a Bachelor of Arts degree in Communication from
Boston College and received his MBA from Thomas More College. He currently resides in
Cincinnati, OH with his wife Liz and their four children: Anna, Bridget, James and Claire.
DMR/Interactive works with broadcast groups and stations across North America with
sustained success in both PPM and diary markets. DMR/Interactive leverages data analytics
and audience insights to deliver strategic, multi-dimensional, database marketing
campaigns that drive ratings and revenue for clients by identifying and engaging the
listeners who matter most.