Media professional with more than 20 years of experience. Career in radio began at 16 yrs old as a weather and traffic reporter. Eventually the love for music led to a career in radio programming and content strategy. Currently oversees the creative direction and programming for two of Univision Radio’s most prestigious stations in a top market. LA born and raised in Guadalajara, Mexico. Bilingual, bicultural and enjoys that duality very much. Travels as much as possible, is an omnivorous reader and a social media devotee.