Deb Calvert is the President of People First Productivity Solutions, a Top 50 Sales Influencer, and a UC-Berkeley instructor. Deb leads the Stop Selling & Start Leading® movement and offers sales training, coaching and leadership development programs. She is certified as an executive and sales coach and is a Certified Master of The Leadership Challenge®. Her bestseller, DISCOVER Questions® Get You Connected”, has recently been named by HubSpot as one of the “20 Most Highly Rated Sales Books of All Time.”

Deb’s background in media sales started in newspapers way back when classified sections were the place to go if you were looking for a job, a car, a house or any item sold by an individual. She later worked as the Sales Training Director for Knight Ridder and founded her own company in 2006. Since then, Deb has worked with over 300 media companies to consult and train on sales productivity and sales manager effectiveness.

The field research Deb conducts in partnership with Santa Clara University spans all industries. In her presentation at The Radio Show, she’ll be sharing some fascinating and very surprising findings from advertisers in a recent study. Direct from buyers, you’ll hear about a behavioral blueprint for getting more appointments and making more sales.