Wayne Ens and Rick Fink of ENS Media Inc work with more than 100 markets across North America to help radio account executives establish stronger advertiser relationships. Their SoundADvice radio e-marketing system, coupled with their local TOMA surveys, help radio sales people and local advertisers better-understand radio’s pivotal role in the new media landscape. They’ll be highlighting 6 of the most high-leverage activities stations can engage in to increase their local direct sales.