Pankaj leads the Media Sciences team responsible for Comcast Cable’s efforts to develop an analytically driven media and message mix optimization strategy, and drive improvement of media effectiveness, across both Residential and Business services. His responsibilities include leading the strategy for marketing mix optimization, and building a world class analytics and decision sciences team focused on driving data driven media/message mix optimization, and improving the efficacy of our media investment.
Prior to joining Comcast, Pankaj held leadership positions at Millward Brown Optimor and IMS Health, and was responsible for building analytic teams and leading large scale analytic engagements across CPG, retail, pharmaceuticals, healthcare, financial services, insurance, telecom and technology companies.
Prior to joining industry, Pankaj was Assistant Professor of Marketing at Johnson Graduate School of Management, Cornell University. Pankaj has a BE in Mechanical Engineering from India and a PhD in Marketing from SUNY Buffalo.