Multicultural Communications Manager, Ford Motor Company
Rajoielle “Raj” Register is a diverse and detail-driven leader, with a background in product development and marketing. She has a passion for understanding and developing consumer experiences that translate to “moments that matter.” Raj demonstrates success in launching new products to market and managing cross-functional teams to promote productivity and forward-thinking strategy. She has successfully completed two international service assignments in Istanbul, Turkey, and Cologne, Germany.
Raj is currently the Multicultural Communications Manager at Ford Motor Company. Her key responsibilities include developing an overall African American multicultural communication strategy that serves as the voice of the customer for Ford and Lincoln to establish and sustain a brand-defining consumer experience, leading to sales and share growth. This role also entails utilizing market insights to optimize business coverage and provide clear, strategic direction for the African American audience.
Prior to joining Marketing Sales and Service, Raj spent several years at Ford Motor Company working in Body Engineering and Product Development, successfully launching to market programs such as the Ford F-150, Explorer, Focus and Transit Connect.
Raj has an MBA from Duke University Fuqua School of Business, an MS in engineering management from Wayne State University and a BS in mechanical engineering from Michigan Technological University. She is married to Derrick and has two children: a daughter, Blake Ivana, and a son, Derrick Michael.