José Villa is the founder and President/Chief Strategy Officer of Sensis, a cross-cultural marketing agency driving behavior change. José has more than 20 years of experience in advertising and multicultural marketing across a variety of industries. He has pioneered a new “cross-cultural” approach to reaching the diverse American mainstream and been on the forefront of the debate regarding the “total market approach.” His thought provoking analyses of advertising at the intersection of technology and culture are published regularly on MediaPost, AdAge, and numerous industry trade publications. Jose is also a regular speaker at advertising and digital conferences such as SXSW, MediaPost, and Ad:Tech.
A thought leader in cross-cultural and modern advertising, Jose has co-authored a ground-breaking 5-part study into multicultural Millennials entitled the “Hispanic Millennial Project” as well as the innovative new study on cross-cultural youth entitled the “We are Gen Z” Report.
Jose has an Economics degree from Harvard University and an MBA in Marketing from the Wharton School at the University of Pennsylvania.