Art + Science: The Care and Feeding of the Quarter Hour
September 22 2:15 p.m. - 3:15 p.m.
Omni Nashville Hotel Broadway AB
With PPM being a game of inches, the tactical execution of your station is as important as the creativity of your product. Learn from data experts and a well-respected talent coach how your station(s) can reach beyond conventional planning wisdom and develop a winning strategy.
- Kathleen Bohan, SVP, Local Research, Univision
- Ralph Cipolla, VP Programming Analytics & Strategy, Cumulus Media/Westwood One
- Randy Lane, President, The Randy Lane Company