2016 Radio Show
Reach Beyond
2016 Radio Show Reach Beyond
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SESSIONS

SESSIONS



Perception vs Reality - The True Power of Radio

September 22   •   11:15 a.m.  -  12:15 p.m.

Omni Nashville Hotel Broadway CD


Radio is alive and well and as strong as ever. Itís the number-one reach medium. Itís the number one in-car entertainment choice. Yet research suggests advertiser perceptions are far different from radioís reality. Experts focus on telling and selling a compelling and contemporary radio story that resets client perceptions and opens their wallets.

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