Perception vs Reality - The True Power of Radio
September 22 11:15 a.m. - 12:15 p.m.
Omni Nashville Hotel Broadway CD
Radio is alive and well and as strong as ever. Itís the number-one reach medium. Itís the number one in-car entertainment choice. Yet research suggests advertiser perceptions are far different from radioís reality. Experts focus on telling and selling a compelling and contemporary radio story that resets client perceptions and opens their wallets.
- Pierre Bouvard, Chief Insights Officer, Cumulus/Westwood One
- Carol Edwards, SVP, Local Media Analytics, Nielsen
- Jeff McHugh, Media Talent Coach, Randy Lane Company
- Stacey Lynn Schulman, EVP Strategy, Analytics & Research, Katz Media Group