2016 Radio Show
Reach Beyond
2016 Radio Show Reach Beyond




Why Great Creative Matters - Driving Results and Engagement Up

September 21   •   1:45 p.m.  -   2:30 p.m.

Omni Nashville Hotel Broadway CD

Turn on the radio in any market, large or small, and you’re likely to hear ineffective commercials. Commercials that are filled with clichés, fast-talking announcers and poorly executed multiple-voice commercials that sound stilted and unnatural. Bad commercials cause listener tune out. Unfortunately, creative is usually the last piece of a deal, but it’s the most important tool for driving client results and renewals. In this session, learn why great creative matters and what it takes to drive audience engagement and advertising that works. It’s easier to reach beyond mediocrity than you think.


  • Tammy Greenberg, Senior Vice President, Business Development, Radio Advertising Bureau


  • Mitch Bennett, SVP, Executive Creative Director, Fitzgerald & Co

  • Chris Smith, Brand Group Creative Head, The Richards Group