Beyond The Spot
September 21 2:45 p.m. - 3:45 p.m.
Omni Nashville Hotel Broadway CD
To engage today’s consumers and drive results for marketers, radio must be thinking beyond the spot. Learn how advertisers are leveraging radio across platforms to achieve results. In this session, advertiser and agency partners will be on hand to share case studies of how they have successfully implemented innovative and cross-platform radio programs to drive measurable results.
- Christine Travaglini, President, Christal Radio / Katz Radio Group
- Ashley Hinchman, Director, Global Brand Management, Aloft Hotels
- Larry Schweber, Div. Vice President, Marketing & Communications, Comcast
- Kristin Volkmann, Director of Media, Cricket Wireless