2016 Radio Show
Reach Beyond
2016 Radio Show Reach Beyond
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SESSIONS

SESSIONS

SESSIONS



Radio Data Attribution - Keeping Pace with the Evolving Advertiser

September 22   •   2:15 p.m.  -   3:15 p.m.

Omni Nashville Hotel Broadway CD


NextRadio is more than simply making radio interactive, location based measurement has the ability to provide advertisers with information about listener attribution. Advertisers expect radio sellers to prove attribution in the way Facebook, Google and others do today. NextRadio is able to do that through partnerships between NextRadio and smartphone makers and data companies. Come learn how this is a game changer for radio to align with the future of advertisers requirements.

Moderator

Panelists

  • Todd Rose, SVP, Business & Corporate Development, NinthDecimal