Radio Data Attribution - Keeping Pace with the Evolving Advertiser
September 22 2:15 p.m. - 3:15 p.m.
Omni Nashville Hotel Broadway CD
NextRadio is more than simply making radio interactive, location based measurement has the ability to provide advertisers with information about listener attribution. Advertisers expect radio sellers to prove attribution in the way Facebook, Google and others do today. NextRadio is able to do that through partnerships between NextRadio and smartphone makers and data companies. Come learn how this is a game changer for radio to align with the future of advertisers requirements.
- Paul Brenner, President, Next Radio/TagStation
- Steven DeVries, Head of Go-To-Market Americas, HERE
- Mariana Ferreira, Sr Director of Business Development, BLU Products, Inc.
- Todd Rose, SVP, Business & Corporate Development, NinthDecimal
- Ryan Steelberg, President, Veritone