They’re Just Not That into You

September 7   •   1:30 p.m.  -   2:15 p.m.

JW Marriott Austin JW Grand Ballroom Salon 7


Despite the availability of infinite audio choices ranging from YouTube to Spotify to Pandora, radio remains top of mind with younger generations accustomed to media on-demand. Learn more about leveraging the passion of your audience to drive sustained listening and engagement. This session will empower you as a radio programmer with insights that are unique to radio and ideas you can implement at your station right away.

In this session attendees will discover:

1. Radio has an amazing competitive advantage that consistently drives listening. What is it and how can you better promote it?
2. In a mobile world, how does AM/FM listening compare to smartphone streaming?
3. Beyond listening, are millennials willing to promote your brand?


  • Tony Coles, Executive Vice President of Programming, iHeartMedia