Despite the availability of infinite audio choices ranging from YouTube to Spotify to Pandora, radio remains top of mind with younger generations accustomed to media on-demand. Learn more about leveraging the passion of your audience to drive sustained listening and engagement. This session will empower you as a radio programmer with insights that are unique to radio and ideas you can implement at your station right away.
In this session attendees will discover:
1. Radio has an amazing competitive advantage that consistently drives listening.
What is it and how can you better promote it?
2. In a mobile world, how does AM/FM listening compare to smartphone streaming?
3. Beyond listening, are millennials willing to promote your brand?
Tony Coles, Executive Vice President of Programming, iHeartMedia