September 7 1:30 p.m. - 2:15 p.m.
JW Marriott Austin JW Grand Ballroom Salon 7
With all the choices from YouTube to Spotify to Pandora, radio struggles to remain relevant to a younger generation that expects all its media on-demand. We’ll take an in-depth look at the media consumption of millennials and Generation Z to learn more about the types of media they’re consuming and why. Then, we’ll connect these finding to the things you, as a radio programmer, can be doing better to connect more completely with this audience.