They’re Just Not That into You

September 7   •   1:30 p.m.  -   2:15 p.m.

JW Marriott Austin JW Grand Ballroom Salon 7

...OR SO YOU THINK.

Despite the availability of infinite audio choices ranging from YouTube to Spotify to Pandora, radio remains top of mind with younger generations accustomed to media on-demand. Learn more about leveraging the passion of your audience to drive sustained listening and engagement. This session will empower you as a radio programmer with insights that are unique to radio and ideas you can implement at your station right away.

In this session attendees will discover:

1. Radio has an amazing competitive advantage that consistently drives listening. What is it and how can you better promote it?
2. In a mobile world, how does AM/FM listening compare to smartphone streaming?
3. Beyond listening, are millennials willing to promote your brand?

Host

Tony Coles
Tony Coles
Executive Vice President of Programming
iHeartMedia

Presenter

Andrew  Curran
Andrew Curran
President and COO
DMR/Interactive