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They’re Just Not That into You

September 7   •   1:30 p.m.  -   2:15 p.m.

JW Marriott Austin JW Grand Ballroom Salon 7



With all the choices from YouTube to Spotify to Pandora, radio struggles to remain relevant to a younger generation that expects all its media on-demand. We’ll take an in-depth look at the media consumption of millennials and Generation Z to learn more about the types of media they’re consuming and why. Then, we’ll connect these finding to the things you, as a radio programmer, can be doing better to connect more completely with this audience.

Host

  • Tony Coles, Executive Vice President of Programming, iHeartMedia

Presenter








3 Things You'll Learn From This Session



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