September 7 1:30 p.m. - 2:15 p.m.
JW Marriott Austin JW Grand Ballroom Salon 7
...OR SO YOU THINK.
Despite the availability of infinite audio choices ranging from YouTube to Spotify to Pandora, radio remains top of mind with younger generations accustomed to media on-demand. Learn more about leveraging the passion of your audience to drive sustained listening and engagement. This session will empower you as a radio programmer with insights that are unique to radio and ideas you can implement at your station right away.
In this session attendees will discover:1. Radio has an amazing competitive advantage that consistently drives listening. What is it and how can you better promote it?