Have you ever noticed that you seem to connect with some people more naturally that with others? Sociologists have determined that all of us fall into one of four primary behavioral styles.
To be successful in radio and in our working relationships, it’s important to recognize our own dominant style and the dominant style of our coworkers, partners, listeners and clients. We can then modify our behavior style to better match the other person’s, earning their trust, respect and confidence, making the client feel more comfortable.
Brandeis Hall Vice President, Professional Development Radio Advertising Bureau