September 7 10:30 a.m. - 11:15 a.m.
JW Marriott Austin JW Grand Salons 3-4
Auto continues to be the largest ad category on radio. Youíll be in the front seat as this panel of car dealers tells you what they think about, and more importantly, how they use todayís complex media landscape. In addition, these dealers will tell you what they like and donít like about media reps and how to compete effectively for their massive marketing budgets.