September 6 10:30 a.m. - 11:30 a.m.
JW Marriott Austin JW Grand Salons 3-4
Today’s media landscape is vast and complex – media and marketing overlap and technology has and will continue to evolve the way in which consumers engage. Advertisers and agencies today are focused on finding ways to follow, reach and engage consumer groups throughout their day. In this session, you will hear from advertisers and agencies on how they are leveraging audio as part of their media mix and achieving positive results.