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Building the Programmatic Business Together

September 6   •   2:30 p.m.  -   3:15 p.m.

JW Marriott Austin JW Grand Salons 3-4



A must-attend session where a panel of radio buyers and radio sellers come together and express the needs, benefits and today’s reality for programmatic/automated buying. This interactive session will offer practical conversation; best practices; specific, actionable guidance and the opportunity to fully understand why programmatic transacting is good for buyers AND sellers.

Moderator

Panelist

  • Frank Friedman, President, Local Investment, PMX, Publicis Media Exchange







  • 3 Things You'll Learn From This Session



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