Building the Programmatic Business Together

September 6   •   2:30 p.m.  -   3:15 p.m.

JW Marriott Austin JW Grand Salons 3-4

Radio buyers and sellers come together and express the needs, benefits and today’s reality for programmatic/automated buying. This interactive session invites audience participation as we engage in a practical conversation, best practices, specific and actionable guidance and the opportunity to fully understand why programmatic transaction is good for buyers and sellers.


  • Tammy Greenberg, Senior Vice President, Business Development, Radio Advertising Bureau


  • Diana Anderson, SVP, Group Director, Network Audio Activation, Carat USA