Thanks to technology, the term “window shop” means something very different today than it did 20 years ago. Consumers today hear, learn and shop for brands and products across a multitude of devices. Since radio is the medium used by consumers closest to the moment of purchase, radio can play a pivotal role in influencing the consumer’s path to purchase. This session presents the findings of a new study that proves the relationship between a brand’s radio campaign and the lift in search activity. This is a session that all radio professionals need to attend!