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Radio Drives Search

September 7   •   3:15 p.m.  -   4:15 p.m.

JW Marriott Austin JW Grand Salons 3-4



Thanks to technology, the term “window shop” means something very different today than it did 20 years ago. Consumers today hear, learn and shop for brands and products across a multitude of devices. Since radio is the medium used by consumers closest to the moment of purchase, radio can play a pivotal role in influencing the consumer’s path to purchase. This session presents the findings of a new study that proves the relationship between a brand’s radio campaign and the lift in search activity. This is a session that all radio professionals need to attend!

Presenters

  • Alice Sylvester, Partner, Sequent Partners







  • 3 Things You'll Learn From This Session



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