The Agency/Broadcaster Relationship: Partnerships That Work

September 26   •   2:30 p.m.  -   3:15 p.m.

Bonnet Creek Salon XI

On-Demand Session Video




Common goals are the foundation of trusted, respected and successful partnerships, so why is there a disconnect between buyers and sellers? In this session, local agencies and local broadcasters will share challenges and best practices that will lead to partnerships that work.

Moderator

Louis Jones
Louis Jones
EVP, Media & Data
4As

Panelists

Yolanda Aquino
Yolanda Aquino
VP/Broadcast Buying Director
GSD&M

Amy Leimbach
Amy Leimbach
VP Sales
Alpha Media

Dennis Nikles
Dennis Nikles
VP Media & Analytics
&Barr

Danielle Outlaw
Danielle Outlaw
Vice President, Market Manager
Neuhoff Media