Advertisers are demanding access to campaign data across all media channels, including broadcast radio. They need access to data to get greater clarity, within and across media channels; on how much each channel contributes to overall campaign goals and objectives that will ultimately assist in optimizing their media spend - by day, daypart, format, etc. This session will present data from Dial Report powered by TagStation that proves radio advertising, across an array of retail sectors, drives store traffic. You will see the results of real campaigns that will provide you with door-opening facts that will help you increase your sales revenue. Presented by Dial Report.