What is it? Why is it important? What can radio do with it? Learn where to find it and how to use it.
Technology continues to elevate and expand radio’s ability to target, reach and communicate with our listeners wherever, whenever and however they choose. It also offers us the ability to collect insights about how listener preferences are changing how we position, program, market and sell radio.
During this two-part opening session, we’ll take some of the mystery out of the term “data,” demonstrate what tools are available for you and your stations and reveal the vast opportunities for radio and its clients. RAB’s Erica Farber and NAB’s Steve Newberry will lay the foundation for the many opportunities you’ll have to learn about analytics during the Radio Show.
The second part of the session will feature a discussion with two of radio’s leading CEOs Bob Pittman, iHeartMedia and David Field, Entercom moderated by Stephanie Ruhle, NBC News correspondent. They will discuss how data and analytics are a game changer and what’s ahead for radio.