Radically and Forever Change the Way You Sell Local Direct
1:30 p.m. - 2:30 p.m.
In this session, Paul Weyland will reveal two new game changing discoveries that will make you look like a genius and improve the way your local direct clients think about advertising and marketing.
Armed with these new insights, you will get more appointments with local decision makers, and you’ll have the information and confidence you need to quadruple the amount of money you’re asking your clients to spend on your stations and close more long-term business.
No disclaimers. No cliche commercials. No tired on-air promos. No ineffective banner ads. Just proven effective advertising that gets results. And because it is a Paul Weyland session, you will have a great time while you’re learning, laughing until the tears run down your face and your cheeks hurt.
This is a must attend session for senior and new account executives, managers, as well as programming, production, promotion, and digital directors.