Radio Today and Tomorrow: A Story of Measurement & Growth

September 27   •   3:15 p.m.  -   4:15 p.m.

Bonnet Creek Salon III

To fully understand the current media landscape is to understand audio’s significant place in that landscape. At this Nielsen-sponsored session, learn more about the “purchase funnel,” how it impacts your customer and how audio influences buying behaviors in the current fragmented marketplace.

Come away with a better understanding of how demographics and wealth in the U.S. continue to evolve and the impact on current popular demos.

Speaker

David Chipman
David Chipman
Senior Vice President and Sales Director
Nielsen



SPONSORED BY
Nielsen