Radio Today and Tomorrow: A Story of Measurement & Growth
3:15 p.m. - 4:15 p.m.
Bonnet Creek Salon III
To fully understand the current media landscape is to understand audio’s significant place in that landscape. At this Nielsen-sponsored session, learn more about the “purchase funnel,” how it impacts your customer and how audio influences buying behaviors in the current fragmented marketplace.
Come away with a better understanding of how demographics and wealth in the U.S. continue to evolve and the impact on current popular demos.