September 24-26 | Dallas
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September 24-26 | Dallas
REGISTER
EXHIBIT
SPONSOR

Session

Storytelling in 60 Seconds or (Much) Less

September 25 | 1:30 p.m.  -   2:15 p.m.

As media vehicles and platforms proliferate, advertisers are challenged with reducing their brand messages into shorter and shorter unit lengths. Fifteens? Sixes? Itís a daunting task to fit a coherent and compelling advertising message into those tiny packages. In this session, youíll learn how to develop radio commercials that help you tell compelling brand stories in any spot. Yes, even a six-second one.





MEDIA PARTNER