Every minute counts. You cannot afford to lose even one minute, let alone a quarter of an hour, of listening. How do you keep an audience’s attention over the distractions of streaming services, digital noise, podcast attacks and all of the other offerings that are available? How do you maximize your clients’ advertising? How do you create clear and concise messages that are memorable to your listeners? Learn how during this session, where you’ll gain valuable insights into what radio listeners know, think and expect to hear.