September 24-26 | Dallas
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September 24-26 | Dallas
REGISTER
EXHIBIT
SPONSOR

Session

Secret Sauce: The Proof We Need for Remaining Relevant and Driving Growth

September 26 | 1:15 p.m.  -   2:30 p.m.

Hilton Anatole Coronado

In an increasingly fragmented and competitive marketplace, it is a must for radio programmers, researchers and sellers to know what data and analytics tools are available and how to use them to better understand listeners, predict behavior and measure and optimize campaign effectiveness for our advertising partners.

During this two-part session you’ll hear how broadcasters have used data and attribution tools to drive listener engagement with positive business results. You’ll also hear from advertisers who will share successes and challenges they have faced in leveraging data for advanced targeting and generating attributable results from radio as compared to other media.

Part 1

Part 2

Fireside Chat with John Fix, Procter & Gamble and Brad Kelly, Managing Director, Nielsen Audio



Host

Dave Hilton
Dave Hilton
Operations Manager
Alpha Media

Moderator

Christine Travaglini
Christine Travaglini
President
Katz Radio Group

Panelists

Pierre  Bouvard
Pierre Bouvard
Chief Insights Officer
Cumulus Media | Westwood One

Tim Clarke
Tim Clarke
VP, Content and Audience
Cox Media Group

Eleana Johnson
Eleana Johnson
Senior Manager, Brand Advertising
Reliant

Kristen Pankratz
Kristen Pankratz
Brand Media
The Richards Group

Participants

John Fix
John Fix
Senior Media Analyst, NA Oral Care Media Team
Procter & Gamble

Brad Kelly
Brad Kelly
Managing Director
Nielsen Audio







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