September 24-26 | Dallas
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September 24-26 | Dallas
REGISTER
EXHIBIT
SPONSOR

Session

Secret Sauce: The Proof We Need for Remaining Relevant and Driving Growth

September 26 | 1:15 p.m.  -   2:15 p.m.

In an increasingly fragmented and competitive marketplace, it is a must for radio programmers, researchers and sellers to know what data and analytics tools are available and how to use them to better understand listeners, predict behavior and measure and optimize campaign effectiveness for our advertising partners.

During this session you’ll hear how broadcasters have used data and attribution tools to drive listener engagement with positive business results. You’ll also hear from advertisers who will share successes and challenges they have faced in leveraging data for advanced targeting and generating attributable results from radio as compared to other media.





MEDIA PARTNER