September 24-26 | Dallas
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September 24-26 | Dallas
REGISTER
EXHIBIT
SPONSOR

Session

Info Session: Why You Need a Sonic Brand Now and How to Get One

September 25 | 2:00 p.m.  -   3:00 p.m.

Somehow, consumer brands can teach radio something about audio. One by one, they’re realizing that, in the “audio renaissance” -- where everyone is walking around with airpods, major TV networks are leveraging pure audio (no-visual) lead-in’s to ads, etc. -- they need to have a sound to create lifelong dedication to their brand. And it goes way beyond sonic logos: seatbelt alerts, credit card payments -- so many of them now have a custom brand sound.

Indirectly, radio is benefiting from the movement, as the power of sonic branding is leading more advertisers to rediscover audio. So why don’t more radio groups, stations, personalities and others have a sonic brand of their own? Surely, no one understands the power of sound (to create lifelong listeners and customers) better than an audio business, right? The time is now.

This panel of radio and research luminaries lays out how real sonic strategies -- grounded in innovative creative analysis -- can empower managers, programmers and others to create indelible sonic identities, while helping sellers bring in more ad dollars.

Moderator

Scott Klass
Scott Klass
SVP, Marketing
Veritonic

Panelists

Fred Jacobs
Fred Jacobs
President
Jacobs Media

Stacey Lynn Schulman
Stacey Lynn Schulman
Chief Marketing Officer
Katz Media Group





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