September 24-26 | Dallas
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September 24-26 | Dallas
REGISTER
EXHIBIT
SPONSOR

Session

Info Session: Could Attribution Become Radio’s Newest Currency?

September 25 | 3:30 p.m.  -   4:30 p.m.

Hilton Anatole Cortez Ballroom

Digital technology has reshaped our personal and professional lives. It has created new industries, while disrupting others. Digital has provided a level of data and insights not seen in previous times. With that data come opportunities and threats. Meanwhile, the radio industry has recently seen AI-driven attribution technology give validation to the effectiveness of radio advertising. Radio can now leverage attribution data to grow revenue and enhance transparency, while leveling the playing field with digital mediums. Could this be the new currency for radio?

Moderator

Paul Cramer
Paul Cramer
Managing Director, Enterprise Radio Solutions
Veritone

Panelists

Federico Garza
Federico Garza
Executive Vice President, Local Research and Insights
iHeartMedia

Frank Hardy
Frank Hardy
Broadcast Supervisor, Media
360i

Michael Kennedy
Michael Kennedy
Director of Product Management - Media
Veritone, Inc.

David Smith
David Smith
General Manager – North Texas – So. Oklahoma KLAK-KMAD-KMKT
Alpha Media





SESSION SPONSORED BY
Veritone


MEDIA PARTNER