Hilton Anatole DeSoto A and B
For decades, the radio and music industries shared a successful and mutually beneficial relationship. Record labels provided a wealth of music for the radio industry, and, in return, radio stations granted exposure to that music shifting records, CDs, and downloads in their billions. In the event of the streaming age, however, the role of radio as the primary music discovery platform has been challenged dramatically. The music industry has responded by shifting its profit model to making a fraction of a cent per stream as opposed to selling an album.
With this shift in focus, and the changing expectations of consumers, how does radio remain vital to the music business—or should it? What are some of the recent success stories that demonstrate the continued importance of radio? How do new rules on music in podcasts create new opportunities for radio to do what it does best? What is the radio and music relationship of tomorrow? Find out in what is sure to be a fascinating session led by Joel Denver of All Access, featuring Colby Colb of Radio One.