Developing Managers into Leaders

Wednesday, October 13 | 1:30 - 1:55 p.m.

Designed to address and prepare the next wave of leadership in our organizations, "IMPACT Sales Leadership System" is a simplified framework to drive winning performance. It ensures your sales leaders make the right people decisions, follow the best processes and engage in effective planning to deliver top performance. But more importantly, for public or private companies, it prepares the next generation to lead in an ever-changing and evolving local media and marketing landscape.


Matt Sunshine

Managing Partner, The Center for Sales Strategy/LeadG2

Matt is a Managing Partner at the Center for Sales Strategy, a sales performance consulting company that helps sales organizations attract, retain, and develop the highest performing salespeople. Matt’s areas of expertise include growing sales organizations, finding and developing sales superstars, sales process, lead generation, inbound marketing, and digital marketing, and he is a featured writer for one of the top sales blogs in America and a regular contributor to leading business blogs and magazines such as Inc., Sales and Marketing Management, Sales Hacker, Entrepreneur.

In 2012, Matt developed and launched LeadG2, an Inbound Marketing company that helps businesses establish thought leadership and lower lead costs. LeadG2 has earned the premier Hubspot recognition as a platinum Certified Partner and is the largest inbound marketing company serving the media industry in the world today.

Matt is the author of “Getting Prospects to Raise Their Hand” and Forbes magazine lists Matt as one of the 20 Speakers You Shouldn't Miss The Opportunity To See.

Produced by

RAB Logo NAB Logo

© 2021 RAB and NAB. All Rights Reserved.

Privacy Policy | Terms of Use