Show Me the Money!

Thursday, October 14 | 12:40 - 1:25 p.m.

For broadcast radio to survive, we must grow. Growth comes from the ability to positively impact local communities with solutions that drive results. Choosing the appropriate solutions and knowing which solutions to abandon are critical to strategic and long-term growth. In this session you will learn how to identify and understand growth opportunities for the short term as well as the future.


Gordon Borrell

CEO, Borrell Associates

Gordon Borrell is a sought-after speaker for conferences and company meetings and is the local media industry’s leading analyst. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications. He has appeared on CNN and other TV and radio programs discussing trends and forecasts for local media. Prior to starting Borrell Associates, Gordon was vice president for new media for Landmark Communications, where he worked for 22 years.

Mike Hulvey (Host)

Vice President and Chief Operating Officer, Neuhoff Media

Mike Hulvey is the Chief Operating Officer for Neuhoff Communications, which own and operate 23 radio stations in Illinois and Indiana. Mike serves as Vice Chair of the Executive Committee of the Radio Advertising Bureau and President of the International Broadcasters Idea Bank. Mike is the founder of a nationally recognized mentoring program for aspiring broadcasters. He has also served as Radio Show Steering Committee Chairman in both 2015 and 2016. In April of 2018, Mike was featured on the cover of Radio Ink Magazine’s leadership edition and was inducted onto his high school "Wall of Fame" joining previous honorees such as Dick Van Dyke and Gene Hackman.

Mike and his wife Julie live in Danville Illinois, they have four adult children and one grandchild.

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